CLAY MUSIC HAS JUST 1 MILLION SUBSCRIBERS, SAYING THE BOOST FOR THE COMPANY IS A NEW TYPE OF MUSICER.
Clay Music’s platform hit 1 million YouTube subscribers on Monday, the company said in a statement.
The platform is built on YouTube’s algorithm that helps creators monetize videos and tracks with higher levels of engagement and relevance.
The company said its new strategy will allow it to leverage its expertise in creating high-quality music videos and promote them across a variety of platforms, including Snapchat, Facebook, Instagram and Twitter.
The new strategy is a direct response to growing demand from video creators and audiences, said Clay Music CEO and cofounder Sam Osterberg.
“Clay is a music-centric company, and our platform will allow us to leverage the deep and broad expertise of our artists, our music experts, and other content creators to create a better, more engaging experience for our audiences,” Osterberry said in the statement.
Clays content creators have been known to rely heavily on social media to help drive traffic to their videos and music.
The company has been experimenting with ways to reach users directly in order to increase their exposure to its content.
For example, last month, Clay launched a “Clay for Kids” program, allowing kids to use Clay as their primary means of media consumption.
Osterberries goal is to make the platform “as accessible as possible for parents and their children,” he said in his statement.
In a new move, Clay Music is also launching a new type of content creator: A new type called “artist-focused,” which allows creators to build their own channels on the platform and upload them to the platform.
Osters goal is for Clay to “provide creators with the tools and platform to create their own curated channels that will drive more traffic to Clay.”
In a blog post announcing the launch of the new platform, Osterberks team said the team is excited about its partnership with Snapchat.
“We’re looking forward to working with Snapchat to create an awesome platform that will be useful for artists as well as our users,” he wrote.
“Snapchat is the first digital platform to be designed specifically for creators, and we’re looking for artists to join our team to be part of our growing ecosystem.”
The Snapchat collaboration will allow the company to “deliver even more great content for our users, and the opportunities to reach more of them,” Osters said.